Sanpo-yoshi is a valuable idea even in the context of modern society. The ‘three-way satisfaction’ it refers to means that what benefits you, should ultimately also benefit your partners and society at large.
It is our hope that more and more people will embrace the sanpo-yoshi spirit─to make the world a much brighter and happier place.
We ask for your cooperation in spreading the harmonious sanpo-yoshi spirit!

What is sanpo-yoshi?

1

During the Edo and Meiji periods of Japanese history, merchants known as Omi shonin were successful and active in every part of the country. Their success stemmed from their adherence to a spirit known as sanpo-yoshi, literally ‘three-way satisfaction,’ which advocated benefits to the seller, to the buyer and to the local community. So merchants understood that they owed their business success to their communities and they gave something back.

2

The idea is that business must benefit all people, not merely the seller and the client. This can easily be transferred to modern-day management philosophies.

3

The Omi merchants enjoyed thriving businesses through their famously good relations with customers and the local communities they worked in. They generously put their profits back into philanthropic activities that benefited the whole community, such as building bridges and schools.

4

Sanpo-yoshi is a valuable idea even in the context of modern society. The ‘three-way satisfaction’ it refers to means that what benefits you, should ultimately also benefit your partners and society at large.

It is our hope that more and more people will embrace the sanpo-yoshi spirit – to make the world a much brighter and happier place.

We ask for your cooperation in spreading the harmonious sanpo-yoshi spirit!